PRESS AND NEWS
EXPLORE COVERAGE OF JAYNE MATTHEWS BY THE WORLD’S LEADING PUBLICATIONS.
As Seen In…
The New York Times   Modern Salon   The Cut   CNN   DAZED   Forbes   Free Your Hair   Behind The Chair   The Zoe Report   SFGate
February 2020
THE NEW YORK TIMES
THE WORK DIARY OF A HAIRDRESSER
Ms. Matthews — owner of two salons in the San Francisco Bay Area — uses a straight razor as a carving tool. “I can carve petals into hair so it can have length but be lighter…I consider it the difference between a hedge and a bonsai tree.”
 January 2023
THE ZOE REPORT
MODERN TAKE ON A MULLET
If you’re looking for a loose and lived-in take on the classic bob haircut, the French bob is your answer. Jayne Matthews describes it as a blunt bob shape, but cut in a looser and more organic fashion with crown layers and little tousled bits that frame the face. “This cut celebrates natural texture and looks great on curly, wavy, or straight hair,” the stylist shares.Â

April 2019
MODERN SALON
SHAG TIME
In the hands of Jayne Matthews, the shag haircut has become more than a shape, lately, it has become a movement, a veritable French boho hair happening!

March 2019
BEAUTY LAUNCHPAD
INSTAGRAM TREND ALERT
You’ll likely notice an uptick in the number of Instagram posts showcasing curtain fringe, disheveled layers and natural texture. Put simply: The shag is back.

December 2022
BEHIND THE CHAIR
MASTER THE RAZOR-CUT SHAG
What’s the secret to the sexy, retro layered shags that pop up every single time we open IG? For shag expert and co-owner of Edo Salon Jayne Matthews, it’s a straight razor.

February 2021
THE BRIGHT SIDE
16 GIRLS THAT CHANGED THEIR APPEARANCES
Jayne Matthews is a hairdresser that loves the style of the ’60s and ’70s of the last century. The detail that Jayne absolutely adores is bangs. All of her work includes bangs.

February 2021
DAZED
WHY MILEY CYRUS’ SHAG HAIRCUT IS A MODERN INSTAGRAM OBSESSION
The shag haircut’s journey to becoming the most Instagrammed cut began with the account of Jayne Matthews, of Edo Salon in California. With over 77k followers, Matthews has garnered thousands upon thousands of likes and comments on her transformation photos of clients.

March 2023
THE ZOE REPORT
MODERN TAKE ON A MULLET
If you’re looking for a loose and lived-in take on the classic bob haircut, the French bob is your answer. Jayne Matthews describes it as a blunt bob shape, but cut in a looser and more organic fashion with crown layers and little tousled bits that frame the face. “This cut celebrates natural texture and looks great on curly, wavy, or straight hair,” the stylist shares.Â

March 2023
TOWN & COUNTRY
MODERN TAKE ON A MULLET
If you’re looking for a loose and lived-in take on the classic bob haircut, the French bob is your answer. Jayne Matthews describes it as a blunt bob shape, but cut in a looser and more organic fashion with crown layers and little tousled bits that frame the face. “This cut celebrates natural texture and looks great on curly, wavy, or straight hair,” the stylist shares.Â

March 2023
THE BYRDIE
SUMMER 2024’s HAIRCUT TRENDS INCLUDE SHORT BOBS, LONG BOBS, LONG BANGS, AND LOTS OF VOLUME
"When it comes to bangs, Boyers and her fellow experts are still seeing a lot of curtains. However! "I think that we’ll start seeing these shorten a bit to almost give the appearance of a straight across fringe, but still with movement and texture," shares the hairstylist.
If you want to go with even more movement, I love the "elfin" look coined by stylist Jayne Matthews. Worn well above the brows and a little choppy (both ingredients for great grow-out styles), it's giving summer flower fairy."
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