Login to your virtual classes

PRESS AND NEWS

EXPLORE COVERAGE OF JAYNE MATTHEWS BY THE WORLD’S LEADING PUBLICATIONS.

READ ABOUT JAYNE'S WORK DIARY IN THE

As Seen In…

The New York Times    Modern Salon    The Cut    CNN    DAZED    Forbes    Free Your Hair    Behind The Chair   The Zoe Report    SFGate

February 2020

THE NEW YORK TIMES

THE WORK DIARY OF A HAIRDRESSER
Ms. Matthews — owner of two salons in the San Francisco Bay Area — uses a straight razor as a carving tool. “I can carve petals into hair so it can have length but be lighter…I consider it the difference between a hedge and a bonsai tree.”

Read More

 January 2023

THE ZOE REPORT

MODERN TAKE ON A MULLET
If you’re looking for a loose and lived-in take on the classic bob haircut, the French bob is your answer. Jayne Matthews describes it as a blunt bob shape, but cut in a looser and more organic fashion with crown layers and little tousled bits that frame the face. “This cut celebrates natural texture and looks great on curly, wavy, or straight hair,” the stylist shares. 

Read More

April 2019

MODERN SALON

SHAG TIME
In the hands of Jayne Matthews, the shag haircut has become more than a shape, lately, it has become a movement, a veritable French boho hair happening!

Read More

March 2019

BEAUTY LAUNCHPAD

INSTAGRAM TREND ALERT
You’ll likely notice an uptick in the number of Instagram posts showcasing curtain fringe, disheveled layers and natural texture. Put simply: The shag is back.

Read More

 February 2020

THE CUT

THE POWER OF THE SHAG HAIRCUT
Matthews talks more about the style, explaining her technique of carving “petals into hair.” Clients now often fly to the Bay Area for cut with her at her salon, Edo.

Read More

February 2021

SF GATE

HUNDREDS HAVE TAKEN THIS CLASS
Matthews has been cutting hair at Edo Salon …for more than 25 years. She is, arguably, responsible for the shag trend that’s taken over San Francisco and beyond.

Read More

December 2022

BEHIND THE CHAIR

MASTER THE RAZOR-CUT SHAG
What’s the secret to the sexy, retro layered shags that pop up every single time we open IG? For shag expert and co-owner of Edo Salon Jayne Matthews, it’s a straight razor.

Read More


February 2021

THE BRIGHT SIDE

16 GIRLS THAT CHANGED THEIR APPEARANCES
Jayne Matthews is a hairdresser that loves the style of the ’60s and ’70s of the last century. The detail that Jayne absolutely adores is bangs. All of her work includes bangs.

Read More

February 2021

DAZED

WHY MILEY CYRUS’ SHAG HAIRCUT IS A MODERN INSTAGRAM OBSESSION
The shag haircut’s journey to becoming the most Instagrammed cut began with the account of Jayne Matthews, of Edo Salon in California. With over 77k followers, Matthews has garnered thousands upon thousands of likes and comments on her transformation photos of clients.

Read More

March 2023

THE ZOE REPORT

MODERN TAKE ON A MULLET
If you’re looking for a loose and lived-in take on the classic bob haircut, the French bob is your answer. Jayne Matthews describes it as a blunt bob shape, but cut in a looser and more organic fashion with crown layers and little tousled bits that frame the face. “This cut celebrates natural texture and looks great on curly, wavy, or straight hair,” the stylist shares. 

Read More

March 2023

TOWN & COUNTRY

MODERN TAKE ON A MULLET
If you’re looking for a loose and lived-in take on the classic bob haircut, the French bob is your answer. Jayne Matthews describes it as a blunt bob shape, but cut in a looser and more organic fashion with crown layers and little tousled bits that frame the face. “This cut celebrates natural texture and looks great on curly, wavy, or straight hair,” the stylist shares. 

Read More

March 2023

THE BYRDIE

SUMMER 2024’s HAIRCUT TRENDS INCLUDE SHORT BOBS, LONG BOBS, LONG BANGS, AND LOTS OF VOLUME
"When it comes to bangs, Boyers and her fellow experts are still seeing a lot of curtains. However! "I think that we’ll start seeing these shorten a bit to almost give the appearance of a straight across fringe, but still with movement and texture," shares the hairstylist.
If you want to go with even more movement, I love the "elfin" look coined by stylist Jayne Matthews. Worn well above the brows and a little choppy (both ingredients for great grow-out styles), it's giving summer flower fairy."

Read More

INQUIRIES

Press & Media Relations

info@jaynematthews.com 

Follow the journey at @jayne_edosalon
 


 

BE THE FIRST TO KNOW

ABOUT

EDUCATION

HAIR MODELS

SERVICES

DIY CLASSES

PRODUCTS

FAQS

PRESS


Â